The Clarkson Brand
The Clarkson Brand

The @ClarksonUniv Brand Story

We are the Clarkson Golden Knights. The simple heraldry of the Clarkson family shield reflects the grounded confidence Clarkson graduates derive from an all-in education that ignites the personal connections across academic fields and industries to create the entrepreneurial mindset, knowledge and intellectual curiosity needed to innovate world-relevant solutions and cultivate the leaders of tomorrow. Graduates earn salaries that are among the top two percent in the nation and realize accelerated career growth. Among our 43,000+ alumni, one in five already leads as a CEO, senior executive or owner of a company.
The favorite verse of our namesake Thomas S. Clarkson, “the workman that needeth not to be ashamed,” was the motto chosen when our doors opened in 1896 as a new kind of school that blended a technology-rich curriculum with liberal education to meet the real needs of the American people. Today, as a private, national research university, we are a proven leader in technological education and sustainable economic development through teaching, scholarship, research and innovation that invests in a better future for our global world.
#ClarksonIgnite is our catalyst for exploring, creating and achieving what's next. It is every Golden Knight's call to action and the framework we use to fast-track innovation in an open, University-wide environment. With powerful intentionality, we collide disciplines, spark intellectual curiosity and give every student and their teams the tools to pursue solutions to industry challenges, marketplace needs and personal goals. Students sharpen the entrepreneurial mindset, skill sets and experiences that are transferable to future careers in the rapidly evolving economy. Clarkson’s Innovation Hub offers University-wide, highly personalized access to the support networks for innovation and entrepreneurial ventures. We provide collaborative makerspaces and laboratories across the University to roll up our sleeves to firsthand defy convention and push beyond the status quo.
For information on the University brand and usage of our new logo and fonts, please give our marketing department a call at 315-268-4153, and we'll be glad to help.
The Why Behind Clarkson’s Remarkable Return on Student Investment
Clarkson grads earn salaries that are among the top two percent nationwide. Brookings Institution named Clarkson among the top 10 universities nationwide to maximize student earning potential.
It has been said that no one arrives at Clarkson by accident. We would agree.
In fact, we would say that the talented and ambitious scholars we attract choose Clarkson with the intentionality and purpose that characterizes our founding mission and propels us to the enviable position we occupy today — a leading national research university that is the destination of choice for tomorrow’s scientists, engineers, educators, entrepreneurs, business people, health professionals and imaginative leaders.
People who want to lead with purpose and find solutions choose Clarkson to get what no other university is delivering in the same way, at the same scale — a transformative learning ethos that stretches the boundaries of business, engineering, science and technology for every student from every major. Our graduates earn among the highest salaries in the nation because they gain rigorous experience honing the mindset and skill sets needed to make sense of complex systems, ignite connections across people and disciplines and develop creative solutions to today’s most vexing challenges.
Like our graduates, the University is also at the forefront of innovation — in the extension of our campus footprint in a corridor from Potsdam to New York City and points in between, the amplification of our signature research areas and the growth of our alumni and industry networks. Through this growth, we extend lifelong learning and economic development that creates societal wealth.
The Annulets of Clarkson’s Brand
Ignite. Invest. Ensure.
Telling Your Unique Story Through the Clarkson Lens.
Your Clarkson legacy begins on Day 1.
At every stage in your Clarkson experience, you will be both the recipient and benefactor of Clarkson University’s mission.
The annulets of our brand — Ignite, Invest, Ensure — represent the basic attributes that we strive to responsibly associate with Clarkson for every student, alum, faculty, staff and partner of the University. When these three themes are combined with your tangible stories that reinforce how you are part of elevating the Clarkson story with audience-defined benefits and outcomes, we create a collection of dramatic key messages that are both relevant and important to our audiences.
Ignite.
Clarkson is a highly collaborative community that ignites connections across fields, industries and cultures. When you come to Clarkson, you instantly join a robust and active network that values the personal contributions of each member — students, alumni, faculty, community members and corporate partners alike. To think, act and lead globally, we span disciplines to find new solutions and deepen our respect for the diversity of our University community.
Invest.
We develop innovative programs and research portfolios in partnership with business and industry to explore, create and achieve better futures. We invest in people, ideas and our campus living. We give our time, resources and goodwill to drive the future.
Ensure.
We are all Golden Knights who commit to living the Clarkson Values and sharing our success as a model of these ideals. Through the legacy of our personal accomplishments and generosity, we ensure the next generation has the same opportunities to create a better world for themselves and society.
Clarkson Invests in a Better Future
From faculty to undergraduates, we pursue interdisciplinary research with the mindset, skill sets and intellectual curiosity needed to rapidly solve real-world problems for a better future.
Healthy Global Solutions
With the vast Adirondack Park in our backyard, we embrace our legacy to create global solutions that ultimately protect air, water and habitats. Interdisciplinary faculty teams collaborate across fields to reduce public health threats from environmental contamination and lack of medical care, as well as proactively integrate environmental concerns into best management practices. We develop the energy policies and technologies that lead to the creation of sustainable infrastructure, smart communities and the security of societies.
Computational and Data-Enabled Discovery
Spanning all of our schools, research institutes and industry partners, we easily cut across disciplines to understand the associations within complex multimodal data sets from countless sources and settings ranging from modern sensor technologies, to computational rich engineering, to social media analytics. Our strengths in dynamical systems lead to innovations learned from data, sensors and controls, business intelligence and financial technology, and artificial intelligence.
Advanced Materials Development
In collaboration with industry and national laboratories, our experts are solving the next wave of challenges confronting the fields of electronics, aeronautics, biotechnology, health, safety and security, mechanical systems, energy generation and storage, and manufacturing technology. Our innovations in tailored material design, synthesis and modeling, functional materials and devices, sensors and sensing systems, drug management and diagnostic tools, and material sourcing and supply chains improve quality of life, accelerate technology performance and ensure sustainable management practices.
Next Generation Medicine and Healthcare
Our global world faces critical challenges to human health, now and in the decades ahead. At Clarkson, we engage in emerging approaches to innovative technologies for preventing, detecting and treating disease, including therapeutic strategies as well as strategies that change our how we make economic, entrepreneurial, social and ethical decisions. Our close affiliations with organizations like the renowned Trudeau Institute and The Mount Sinai Hospital put us at the forefront to lead new healthcare innovation, management and access.
The Personality Traits of the Clarkson Brand
Spanning Boundaries
Here, the most creative solutions are found through the intentional collision of disciplines. From the humanities to business, engineering to health sciences, and digital arts to bioethics, spanning boundaries at Clarkson harnesses our collective intelligence and fuels innovation.
Expanding the Field of Play
Our scholar-athletes, as well as academic and business competition competitors, carry the same mind, heart, strength and passion to any competition that they bring to the classroom.
Practical Rigor
We approach everything we do with powerful intention, purpose and a get-it-done work ethic. Here, it’s about putting our ideas into action and making a difference along the way.
Collaborative Competition
The race to the finish line does not need to come at the expense of the team. Ours is a community that achieves more greatly together.
Failing Forward
Success is often hard-won. The path to innovation includes learning from our early failures to move forward. We welcome experimentation because we know it cultivates independent thinkers who can tackle any challenge.
Transformative Impact
Clarkson changes people. No matter the scale of the impact we create, it is personal and cultural transformation through experiences that shape the mindset and skill sets that set us apart.
Systems Thinkers
There are advantages to thinking like an engineer. Our students are in demand because they learn how to match the circumstances and known rules to make sense of complex systems, understand how problems arise, look for opportunities and invent creative solutions.
Adirondack Incubator
This corner of the world we call home has always been a talent magnet for bright minds who care about the big picture and the big mountaintop views we enjoy. We have an emotional connection to the Adirondack Park and its harmonization of commerce, public policy and the natural environment. It is our launch pad for innovation that now extends down the Clarkson Corridor.
Personal
Our students’ aspirations are nurtured through close community support and one-on-one faculty/student mentorships — relationships that often last a lifetime.
America’s Corporate Partner
We have established partnerships with some of the nation’s biggest industry players. It is a list that grows exponentially alongside our expanding geographic footprint and creates a remarkable professional network.
Entrepreneurial Mindset
We’re a community of trailblazers — creative leaders unafraid to take risks, seize opportunities, get ideas noticed, marshal resources and start something new.
Inclusion for Diversity
We believe that anyone who shares our ethos for a boundary-stretching education and a rolling up of the sleeves “to do innovation” belongs right here. Through inclusion, we build diversity.
Clarkson Logos
Clarkson Athletic Logos
- Green and Gold - Arched
- Green - Arched
- Green and Gold Athletics - Arched
- Green Athletics - Arched
- Green Clarkson Golden Knights - Arched
- Green and Gold Clarkson Golden Knights - Arched
- Green Golden Knights - Arched
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- Green Golden Knights Stacked - Arched
- Green and Gold Golden Knights Stacked - Arched
- Green CU Golden Knights - Arched
- Green and Gold CU Golden Knights - Arched
- Green Clarkson Golden Knights Stacked - Arched
- Green and Gold Clarkson Golden Knights Stacked - Arched
- Green - Straight
- Green and Gold - Straight
- Green Clarkson Athletics - Straight
- Green and Gold Clarkson Athletics - Straight
- Green Clarkson Golden Knights - Straight
- Green and Gold Clarkson Golden Knights - Straight
- Green Golden Knights - Straight
- Green and Gold Golden Knights - Straight
- Green Golden Knights Stacked - Straight
- Green and Gold Golden Knights Stacked - Straight
- Green Golden Knights CU - Straight
- Green and Gold Golden Knights CU - Straight
- Green Clarkson Golden Knights - Straight
- Green and Gold Clarkson Golden Knights - Straight
- Green and Gold Clarkson - Wordmark Lockup
- White Clarkson Outline - Wordmark Lockup
- Black Clarkson - Wordmark Lockup
- Green, Gold, and White Clarkson - Wordmark Lockup
- Green and Gold Clarkson Golden Knights - Wordmark Lockup
- Green and Gold Clarkson Golden Knights, White Text - Wordmark Lockup
- White Outline Clarkson Golden Knights - Wordmark Lockup
- White and Black Clarkson Golden Knights - Wordmark Lockup
- Green and Gold Golden Knights - Wordmark Lockup
- Green and Gold Golden Knights Stacked - Wordmark Lockup
- Green and Gold Golden Knights, White Text - Wordmark Lockup
- Green and Gold Golden Knights, White Text Stacked - Wordmark Lockup
- White Outline Golden Knights - Wordmark Lockup
- White Outline Golden Knights, Stacked - Wordmark Lockup
- White and Black Golden Knights - Wordmark Lockup
- Black and White Golden Knights Stacked - Wordmark Lockup
- Green and Gold CU Golden Knights - Wordmark Lockup
- Green Clarkson Athletics - Script Wordmark
- Gold Clarkson Athletics - Script Wordmark
- Black Clarkson Athletics - Script Wordmark
- White Clarkson Athletics - Script Wordmark
- Green and Gold Clarkson Athletics - Script Wordmark
- Gold Background Clarkson Athletics - Script Wordmark
- Green Outline Clarkson Athletics - Script Wordmark
- Green Clarkson Athletics, Gold Background - Script Wordmark
- Gold Clarkson Athletics, Green Background - Script Wordmark
- White Clarkson Athletics, Green Background - Script Wordmark
- Green Clarkson Golden Knights - Script Wordmark
- Gold Clarkson Golden Knights - Script Wordmark
- Black Clarkson Golden Knights - Script Wordmark
- White Clarkson Golden Knights - Script Wordmark
- Green and Gold Clarkson Golden Knights - Script Wordmark
- Green and Gold Clarkson Golden Knights, Gold Text - Script Wordmark
- Green and White Clarkson Golden Knights - Script Wordmark
- Green Outline Clarkson Golden Knights - Script Wordmark
Annual University Events
Annual University Events

Each year, Clarkson University is home to several traditional events, including Commencements, Recognition Ceremonies, Family Weekend and alumni weekends. We hope to CU at one of these events soon!
Annual Events
Clarkson in Malone
Clarkson in Malone

WWII, Clarkson, and A Campus Long Ago
From October 1946 to June 1951, there was a branch of Clarkson University (then the Thomas S. Clarkson Memorial College of Technology) about 40 miles from Potsdam in Malone, NY. It operated out of the former Malone School for the Deaf.
Once the Servicemen’s Readjustment Act, commonly known as the G.I. Bill, passed after WWII, Clarkson’s enrollment of veterans grew rapidly. Due to a shortage of both classroom and living accommodations on the Potsdam campus, however, Clarkson’s Board of Trustees decided to include sophomore electrical engineering students at a Malone Branch in fall 1947.
The Clarkson family already had connections to the Malone School for the Deaf: Elizabeth and Frederica Clarkson, who helped found the higher education institution in Potsdam to honor their brother Thomas S. Clarkson, were among the 17 life members who supported founding the School for the Deaf.
Wartime Schedule

Entering classes for first-year students at Malone began in fall 1946 and spring 1947, as Clarkson remained on a war-time schedule of accelerated instruction. In fall 1947, Clarkson returned to the conventional two-semester program, and classes entered the Malone Branch each fall from 1947 to 1950.
To manage this new Malone Branch, Chester L. Buxton, associate professor of physics, was appointed director. He oversaw an initial staff of 12 instructors, which grew as enrollment increased. When Buxton left to become president of Paul Smith’s College, F. Gordon Lindsey was named his replacement.
Instruction at the Malone Branch covered liberal studies, mathematics, chemistry, physics, drawing, business administration and military science. In addition to academics, students could participate in ROTC and professional societies, as well as intramural and intercollegiate athletics, social clubs and other interest-specific activities. Other events included formal dances at the Malone Armory each spring and the annual Winter Carnival in Potsdam. The student-published newspaper, Clarkson Integrator: Malone Branch, covered campus news and activities.
During its years in operation, the Clarkson Malone Branch formed close ties with the local community. Since the residence halls only accommodated approximately 200 students and lacked space for married students and their families, the Malone community provided lodging, meals and apartments for rent. At the branch’s peak enrollment, the campus and community provided housing for 640 students. The community also helped construct a baseball field for Clarkson and community use.
In return, Clarkson students actively participated in community life. For example, the ROTC students hosted an annual Christmas party for Malone children. Over 500 work-hours were provided in one evening by Clarkson students to develop the Malone Memorial Recreation Park. Students also raised funds to provide a bed unit for the Polio Clinic at Malone’s Alice Hyde Hospital.
The department heads and administrators from Malone and Potsdam held convocations to welcome the students to Malone, inform them of developments occurring at the Potsdam campus and orient them to Clarkson’s instructional departments.
Campus Layout
Two buildings, Gilbert Hall and Badger Hall, were used as student residences. Rider Hall housed administrative offices, faculty apartments, a kitchen and dining hall and spaces for student activities. Clarkson converted another building, constructed in 1897 and originally used as a kindergarten, into a physics laboratory. A 1914 addition to this building provided space for mechanical drawing classes. The newest building on campus, Ransom Hall, built in 1938, offered spaces for classrooms, a gymnasium and faculty offices. What was once the laundry building was converted to a chemistry laboratory.
On May 4, 1951, Clarkson president Jesse H. Davis announced that the Malone Branch would be discontinued after the spring semester. Davis said the campus was no longer needed because of expanded facilities at the Potsdam Campus. In reviewing the five-year history of the Malone Branch, Davis stressed how mutually beneficial the branch had been to Clarkson, the Village of Malone, and Clarkson students.
The Malone Branch closed in June 1951, and operations shifted back to facilities in Potsdam.
Clarkson University and its Alumni Association honor the students, faculty and staff of the Malone Branch and the support of the Malone community.
Earl R. and Barbara D. Lewis School of Health and Life Sciences
Earl R. and Barbara D. Lewis School of Health and Life Sciences

Graduate Programs
Through our clinical graduate programs, we train you to see each patient as an individual while improving care delivery. That that means you'll go beyond technical excellence and get extensive training in the field — even working outside the U.S.
MS in Occupational Therapy
Occupational therapists are experts in daily living who improve a person’s physical, cognitive, psychological and social participation in all aspects of life through the therapeutic use of everyday activities, adaptations, and assistive devices. Careers can take place in a variety of settings, including in schools, hospitals, clinics, and home care. At Clarkson, you'll grow your skills in state-of-the-art simulation labs, fieldwork assignments and collaboration with STEM and business colleagues.
Doctor of Physical Therapy (DPT)
Physical therapists are movement experts who diagnose individuals with mobility and pain related disorders, develop care plans and prescribe exercise supported by hands-on care to optimize physical function, prevent disease and improve quality of life following disability. Led by faculty with decades of real-world experience, the DPT program centers around four full-time clinical experiences and leads to meaningful careers in hospitals, private practice, athletics, industry, and home care.
MS in Physician Assistant Studies
Physician assistants are medical experts who diagnose illness, develop and manage medical treatment plans, prescribe medications and often serve as a patient’s primary healthcare provider. In some rural areas where physicians are in short supply, physician assistants may be primary healthcare providers, especially in hospitals, urgent care, clinics, and private practices. Clarkson's Master of Science in Physician Assistant Studies can prepare you for a career in this quick-growing field: demand for PAs is expected to increase 28 percent by 2031.
MS / PhD in Interdisciplinary Bioscience and Biotechnology
Our master's and PhD programs in bioscience and biotechnology are at the forefront of research and technology leading to breakthroughs related to the world's most urgent problems. Gain a competitive edge in the job market and strengthen your application to PhD, veterinary or medical programs with these unique degrees.
Affiliated Graduate Programs
As the science behind healthcare grows ever more complex, so, too, do the leadership and management skills it takes to navigate this changing field. Prepare for tomorrow's challenges in these graduate programs, including several through the David D. Reh School of Business.
Undergraduate Programs
Direct your aspirations toward advanced studies in the health sciences, or accelerate your path to a Doctor of Physical Therapy, a Master of Science in Occupational Therapy, or Master of Science in Physician Assistant Studies at Clarkson. Or, explore opportunities beyond patient care by delving further into biology, psychology, healthcare, policy, data science, business and administration.
Direct Entry Healthcare Programs
Already know that you want to become a physical therapist, occupational therapist (OT) or physician assistant? Apply to Clarkson as an undergraduate and gain guaranteed access to one of our graduate programs through the Direct Entry Healthcare Program.
BS in Biology
Biologists are experts in understanding living things, their interactions with each other, and the environment. Many biologists work to advance solutions to better health outcomes. Careers for biologists include research, biotech, pharmaceutical, agriculture, and medical diagnostics. Our biology graduates often pursue MD/PhD programs in medical, dentistry, pharmacy and veterinary schools, law, or become high school science teachers.
BS in Healthcare
Think about patient care on a broader scale by analyzing population health and care delivery trends or fueling new treatments and devices. This versatile undergraduate degree points you in this direction, equipping you with the knowledge and hands-on experiences for a clinical career or a career in business, data analytics, public health policy, research or bioethics, to name a handful of healthcare roles and specialties.
BS in Psychology
Psychologists are experts in understanding and addressing cognitive, emotional and behavioral difficulties, and support mental health. Careers in neurology, or as mental health professionals, social workers, counselors, and psychiatrists within hospitals, schools, government, private practice and industry are common. Many of our psychology students pursue graduate education to help reach their healthcare practitioner goals.
Undergraduate Pre-Health Sciences Programs
Dedicate yourself to a career in healthcare or medical research. To start on this path, choose a major in the sciences and work with a team of Clarkson faculty and staff to be sure you're ready for whatever's next. Tracks are available for medical, dental, veterinarian, chiropractic, optometry, pharmacy or public health, as well as Direct Entry into our Doctor of Physical Therapy, MS in Occupational Therapy and MS in Physician Assistant Studies programs.
Clarkson allowed me to take all the classes I needed to get into physical therapy school and properly prepared me for the rigor of graduate school. Clarkson also has a pre-physical therapy track. You are assigned a pre-physical therapy advisor that helps make sure you are meeting all the requirements for PT school and helps answer any questions about the application process. The Clarkson Physical Therapy program also holds a certain number of spots for Clarkson pre-physical therapy students who meet all of the requirements.
Gracie DeLaBruere
Contact Us
Build a meaningful career in healthcare with patients who need you the most. Ask us today how you can get started.
Email: healthcare@clarkson.edu
Phone: 315-268-4301
My time at Clarkson helped me better understand some of the unique challenges in healthcare that arise in rural communities, especially communities that experience weather extremes — for example, when you need to transfer a patient to a higher level of care but a blizzard rolls in and transport cannot be arranged. You need to be able to provide the care that the patient needs until the weather clears. You always need to have a Plan A, B and C and be able to adapt to the situation at hand.
Jeri Reed
Lewis School of Health and Life Sciences (Accreditation)
The Clarkson University Master of Occupational Therapy program is accredited by the Accreditation Council for Occupational Therapy Education (ACOTE) of the American Occupational Therapy Association. See full details here.
The Clarkson University Doctor of Physical Therapy program is accredited by the Commission on Accreditation in Physical Therapy Education (CAPTE). See full details here.
The Clarkson University Master of Science in Physician Assistant Studies program is accredited by the Accreditation Review Commission on Education for the Physician Assistant (ARC-PA). See full details here.