Businesses need one thing in order to thrive: customers. Knowing how to find, attract and retain customers is one of the most in-demand skills employers look for — and one that can be taught. At Clarkson University, our marketing courses are designed to give you that know-how that is so needed in any industry. Whether you take one or several classes in the discipline, you will graduate having gained a competitive edge for today's job market.
Why Study Marketing at Clarkson?
Marketing courses are offered through the David D. Reh School of Business, one of the top business schools in the country, according to The Princeton Review and U.S. News & World Report.
Our faculty are experts in the field, who bring their real-world knowledge into the classroom. Classes are designed to be experiential and project-based. Learn about the factors that influence consumers, including packaging, design, presentation and branding. Develop business strategies based on consumer behavior. Understand how to implement targeted marketing and consumer research.
We offer a variety of interdisciplinary programs that help you hone your marketing skills. If you would like to pursue professional opportunities in the field, the Career Center can help you find high-quality internships. Whether you take one marketing class or complete all the requirements for a relevant major, you will be better prepared for a career.
What You'll Learn
Branding
Consumer research
Product development
Strategy
Targeted marketing
Innovation and Entrepreneurship Major
The BS in Innovation and Entrepreneurship is flexible and provides the most marketing coursework. You can take classes on marketing basics, consumer behavior, research and new product development. Plus, the coursework focuses on innovation and interrelated entrepreneurship studies. Project-based classes will often simulate what marketing professionals do every day. Learn more about the BS in Innovation and Entrepreneurship.
Designed for students with a major outside of the Reh School of Business, this minor gives you a foundation in essential business concepts, including marketing principles. Learn more about the minor in business.
Students have the opportunity to get hands-on experiential learning by participating in a marketing team comprised of undergraduate students and led by one of our marketing faculty. This elite team creates our promotional items, performs market research and ultimately participates in implementing internal marketing strategies and delivering admissions programming for the Reh School of Business.
Additional co-curricular and extracurricular activities helping you build experience in marketing include:
Clarkson's Reh School of Business is grounded in interdisciplinary scholarship, hands-on experience and innovative research. Find out what sets us apart as one of the top business schools in the nation.
