368 Bertrand H. Snell Hall
PO Box 5795
Potsdam, NY 13699-5795
Ph.D., Business Administration, University of Pittsburgh
* MK332 — Marketing Research
* MK609/610 — Marketing Management
* MK696 — Marketing Methods
Sethi, Rajesh, Zafar Iqbal, and Anju Sethi (2012), “Developing New-to-the-Firm Products: The Role of Micro-Political Processes,” Journal of Marketing, 76 (March), 99-115.
Danneels, Erwin and Rajesh Sethi (2011), “New Product Exploration under Environmental Turbulence,” Organization Science, 22 (July-August), 1026-39.
Sethi, Rajesh and Anju Sethi (2009), “Can Quality Oriented Firms Develop Innovative New Products?” Journal of Product Innovation Management, 26 (2), 206-21.
Sethi, Rajesh and Zafar Iqbal (2008), “Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products,” Journal of Marketing, 72 (January), 118-34.
Sethi, Rajesh, Somendra Pant, and Anju Sethi (2003), “Web-Based Product Development Systems Integration and New Product Outcomes: A Conceptual Framework," Journal of Product Innovation Management, 20 (January), 37-56.
Pant, Somendra, Rajesh Sethi, and Madan Bhandari (2003), “Making Sense of the e-Supply Chain Landscape: An Implementation Framework,” International Journal of Information Management, 23 (April), 201-21.
Sethi, Rajesh, Daniel C. Smith, and C. Whan Park (2002), “How to Kill a Team’s Creativity?” Harvard Business Review, (August) 16-7.
Sethi, Rajesh, Daniel C. Smith, and C. Whan Park (2001), "The Effect of Cross-Functional Product Development Teams on the Innovativeness of New Consumer Products," Journal of Marketing Research, 38 (February), 73-85.
Nicholson, Carolyn Y., Larry D. Compeau, and Rajesh Sethi (2001), "The Critical Role of Interpersonal Liking in Building Trust in Long Term Channel Relationships" Journal of the Academy of Marketing Science, 29 (Winter), 3-15. (Lead article)
Sethi, Rajesh and Carolyn Y. Nicholson (2001), "Structural and Contextual Correlates of Charged Behavior in Product Development Teams," Journal of Product Innovation Management, 18 (May), 154-68.
Sethi, Rajesh (2000), "New Product Quality and Product Development Teams," Journal of Marketing, 64 (April), 1-14. (Lead article)
Sethi, Rajesh (2000), "Superordinate Identity in Cross-Functional Product Development Teams: Its Effect on New Product Performance and Its Antecedents," Journal of the Academy of Marketing Science, 28 (Summer), 330-44. (Lead article)