Communications + Media = Future-proofed

Communication & Media students shooting video footage.

Careers aren’t handed to you. And good leaders know that communication and media skills can level the playing field, distinguishing you from the 5,000 other minnows within your industry. We understand what you need to rise to the next level, whether your focus is on storytelling, graphic arts, content production, web design, digital video or social media.

Communication & media graduates are in demand. Industries within nearly every sector need an experienced workforce capable of creating, editing, translating and disseminating information on a variety of expanding platforms. In fact, according to the U.S. Department of Labor, communication and media jobs are expected to steadily grow over the next decade.

Clarkson’s communication & media program is rooted in hands-on real-world projects in the classroom. These projects have included leading campus-wide social media campaigns that raised $274,225 over the last two years, designing virtual reality components for the New York Department of Environmental Conservation, and assisting with the design and implementation of Clarkson’s smart housing complex where students measure their resource usage through a consumption dashboard.  Clarkson’s Communication & Media department equips you with solid foundation skills that will prepare you for innovative career success in the ever evolving economy.

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Future-Proofed /adj.

Ability to be ahead of the curve. Unlikely to become obsolete

Curriculum

Major

The communication program encompasses 36 of the 120 credit hours required for a bachelor's degree. This provides you with the opportunity to pursue multiple majors, minors or concentrations while working toward your communication degree. Take courses such as :

  • Intro to Social Media
  • Short Film screenwriting
  • Mass Media and Society
  • Public Relations
  • Digital Video Production I & II
  • Front-End Development for the Web

Communication Major Curriculum

Minor

This minor is open to many students throughout the university. Talk to your advisor or admissions counselor about our minor.

Communication Minor Curriculum

All Clarkson Minors

I came to Clarkson in another major, but, within my first month, my interests changed.  My focus around film and video production grew. I took a digital video production course and realized this major fit my future ambitions perfectly.

Alex Hill '19

Tune in here.

Each semester, faculty members invite industry leaders into their classrooms to share experiences and lead classroom discussions. Students not only have the ability to engage with key leaders within these industries, but also ask questions and network.

Past speakers have included digital artist Jonathan Monaghan, OK GO musician Damian Kulash, crowdfunding experts Shawn Neal and Jeff Wenzel of the Woodshed Agency, renowned marketing expert David Meerman Scott, Emmy award-winning filmmaker Tony D’Annunzio and American game designer Brenda Romero.

Top-20 Best Values (Great Schools, Great Prices), U.S. News & World Report, America’s Best Colleges 2017.

Stay ahead of the curve with a Communication & Media degree.

User Experience (UxD) Design

Learn the methods, techniques, and technologies of the fastest growing field in web development, which, according to EMSI Analyst, added over 9,000 new jobs per month last year and is estimated to increase by more than 50% over the next three years alone. With these courses, you'll learn how to perform user research and testing, front-end development, and system administration so you can find your place in this exciting new profession.

 

Virtual Reality/Augmented Reality

Learn how to create data-driven, scientific storytelling in a virtual reality or augmented reality experience by utilizing your artistic, technical and scientific coursework. There is a growing demand for VR/AR experts and the field is projected to expand as industries like aerospace and defense, consumer electronics and the medical field incorporate VR/AR into new areas.

Social Media Production and Promotion

Understanding how to diffuse and disseminate a message in real-time is key in today’s world. Social media is a direct pipeline that brands use to reach potential customers and loyal consumers. Students learn a multi-faceted approach toward social media campaigns, targeted branding, in-depth consumer listening and the art of promotion.

 

 

Film and Media Production

Film and media production are growing creative industries. Demand has steadily increased as more companies look for fresh creative content to boost brand recognition. Obtaining a media-savvy blend of rich media production skills and quality writing prepares you to thrive in the new media workplace.

Gain experience outside of the classroom.

Before you graduate from Clarkson with a Communication & Media major, you can gain valuable work experience. Employers often seek students who take initiative and complete several internships or co-ops prior to graduation. We partner with a variety of companies within the area to provide you with the ability to attain a successful internship or co-op that fits your interests and future ambitions.

Here are some places students have worked recently:

Off-Campus

  • ESPN Radio/Albany
  • B99.3 FM/Star Country 100.1 FM/1470AM
  • Canton-Potsdam Hospital Foundation
  • SLC Arts Council
  • Ice Blade Studios
  • Akamai 
  • ZZ Athletics
  • Train With Peaks
  • Viewpointe

On-Campus

  • Sports Information Office
  • Communication & Media Department
  • Horizons Program
  • Web development
  • PR office
  • Social Media/Interactive Media marketing office
  • Video production and editing
  • Career Center
  • Alumni Office

Communication & Media graduates have gone on to work for organizations including:

  • IBM
  • 20th Century Fox TV
  • Epsilon
  • Walt Disney Attraction Technology
  • Mapquest/Verizon Location Services
  • USA Hockey
  • National Basketball Association (NBA)
  • General Electric
  • American Lung Association
  • Procter & Gamble
  • PepsiCo
  • Harpoon Brewery
  • CVS Health
  • CA Technologies
  • C-4 Analytics
  • ReachForce
  • Community Bank NA
  • Ocrolus
  • FORCE Communications
  • MetLife
  • Platform9 Systems, Inc.
  • Wondercrate

What's your purpose? Achieve it here.

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