Services & Resources
The educational goals of the Shipley Center include
- How to start your company
- Where to locate your business
- How to build your management team
- How to talk to investors
These goals are pursued in cooperation with SWAT teams composed of students from the Schools of Arts and Sciences, Engineering and Business.
Also to bring awareness to commercializing innovation, Matthew Draper, Deputy Director of the Shipley Center teaches "SB437-Commercializing Innovation". This course focuses on how to successfully commercialize an innovation. While it is important to come up with an innovative idea and develop a product concept, it is equally critical to effectively design and launch the product in the market and ensure its long-term success. This is where the innovation efforts of a large number of entrepreneurs and companies fail. The course provides an exposure to various product design approaches and strategies. Understanding commercialization activities such as pre-product launch planning, market testing, actual product launch, and post-launch follow-up is a major part of the course. These commercialization activities among other things involve developing a marketing plan for the product, identifying the proper intellectual property strategy, reviewing technical feasibility, pitching to investors, and crafting a business model for the product. The course provides a run-through of the complete cycle from idea to market entry.