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01-21-2010

Clarkson University Plays Key Role in New Association of Independent Technological Universities Initiatives

The Association of Independent Technological Universities (AITU) launched a new mission statement, visual identity and Web site http://www.theaitu.org at its annual meeting in San Diego, Calif. last week.

Clarkson University President Tony Collins serves as the chair of the AITU Public Relations Committee and Clarkson’s Office of Marketing & External Relations team played a key role in advancing the project under the direction of Vice President for External Relations Kelly Chezum. Clarkson will continue to host the organization’s Web site.

AITU represents an organization of 22 leading American private technological universities and colleges whose mission is to play a vital role in securing the future of American competiveness in the global marketplace.

AITU members share a mutual passion and concern for the state of science, engineering and technical education in the United States. Together they fulfill a pivotal need to supply the next generation of technically oriented professionals and leaders.

"The research emanating from AITU member laboratories and the collective ingenuity among our faculty, students and alumni are exactly what the American economy needs more of right now in order to regain jobs and deliver newfound technological advances to society," said Collins. "Our institutions deliver the leaders who know how to bring discovery, engineering innovation and enterprise together."

Established in 1957 to share ideas and best practices from their education and research activities, AITU and its members inspire creativity, innovation and entrepreneurship through their association.

Under the new unifying AITU identity, each institution remains committed to recruiting the best and brightest to member schools by promoting the liberating experiences and rewarding careers that a technology-oriented education offers.

The organization approached BD&E of Pittsburgh, Pa., to assist in research and creation of a simple, memorable image to help build awareness of AITU and seize the opportunity to become a more outward-looking organization that advocates the value of technical universities to society.

The orange cross-bar in the new logo’s "A" symbolizes the handle to a door, which opens to experiences that advance creativity, game-changing inventions and excellence in engineering, science and professional education from K-12 onward. Additional emphasis on "T" represents the significance of technology in contributing toward the creation of wealth and greater good for society.

The launch of the Web site is the first new tool for informing broadly the stakeholders of each member institution about the AITU mission and scope of Association interests. It currently serves as a portal to areas of common pursuits among members and will host future activities that will unite members in reaching mutual goals.

Additional networking opportunities have been launched through a LinkedIn community for AITU members and partners as well.

Clarkson University is one of 22 members, which include California Institute of Technology (Caltech), Carnegie Mellon University (CMU), Case Western Reserve University, The Cooper Union for the Advancement of Science and Art, Drexel University, Embry-Riddle Aeronautical University, Franklin W. Olin College of Engineering, Harvey Mudd College, Illinois Institute of Technology, Keck Graduate Institute, Kettering University, Lawrence Technological University, Massachusetts Institute of Technology (MIT), Milwaukee School of Engineering, Polytechnic Institute of NYU, Rensselaer Polytechnic Institute (RPI), Rochester Institute of Technology (RIT), Rose-Hulman Institute of Technology, Stevens Institute of Technology, Webb Institute and Worcester Polytechnic Institute (WPI).

For more information about AITU and Clarkson’s membership, please contact Kelly Chezum at 315-268-4483.

Clarkson University launches leaders into the global economy. One in six alumni already leads as a CEO, VP or equivalent senior executive of a company. Located just outside the Adirondack Park in Potsdam, N.Y., Clarkson is a nationally recognized research university for undergraduates with select graduate programs in signature areas of academic excellence directed toward the world’s pressing issues. Through 50 rigorous programs of study in engineering, business, arts, sciences and health sciences, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo, and connect discovery and engineering innovation with enterprise.

[News directors and editors: For more information, contact Michael P. Griffin, director of News & Digital Content Services, at 315-268-6716 or mgriffin@clarkson.edu.]

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