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09-24-2008

Award-Winning Sustainable & Portable Hot Tub Design to be Presented and Demonstrated at Clarkson University

[A photograph for media use is available at http://www.clarkson.edu/news/photos/dutchtub.jpg ]

Three Clarkson University programs will introduce a new product to the Potsdam area next month and at the same time gain lessons in design, business and engineering.Award-Winning Sustainable & Portable Hot Tub Design to be Presented and Demonstrated at Clarkson University

The Digital Arts & Sciences Program, the School of Business, and the Interdisciplinary Engineering and Management Program will host an October 1 presentation and demonstration of the "Dutchtub," a portable, wood-fired hot tub, by Todd Smith of Dutchtub U.S. Headquarters in Saranac Lake, N.Y.

Smith’s presentation is at 7 p.m. on Wednesday, October 1, in the Petersen Board Room on the third floor of Clarkson’s Bertrand H. Snell Hall (hill campus). Following his presentation, the audience is invited to the front lawn of the building, where a live product demonstration of a filled and heated Dutchtub will take place. The public is invited to attend.

Smith, who is also owner of äpi design and the 7444 Gallery in Saranac Lake, will speak about the challenges his company has faced while trying to "introduce a new bathing culture to the world." The Dutchtub, developed in 2002 by Floris Schoonderbeek in The Netherlands, is a natural wood-fired soak tub with a modern flair in simple and functional design.

Through a multimedia presentation and discussion, Smith will present the entire "concept to consumer" process involved with the Dutchtub, with special focus on the design, business, and engineering aspects of the product and company.

"Through the interdisciplinary relationship between product design, business practice, and engineering methods, the Dutchtub is a perfect example of the necessary and natural synergism of these three fields in both Clarkson’s educational philosophy and the future direction of our global economy," says Assistant Professor Of Communication & Media Dave Beck.

The Dutchtub is available worldwide and was introduced to America at the 2006 International Contemporary Furniture Fair. It has been featured in every major design/social magazine, the HGTV Channel, Fox Morning News, and most major newspapers, due to a responsible design that focuses on transportability, a sustainable experience, and the philosophy of "boundless bathing."

For more information about this event, please contact Dave Beck at 315-268-4205 or dbeck@clarkson.edu.

Find out more about the Dutchtub at http://www.dutchtub.com.

Clarkson University launches leaders into the global economy. One in six alumni already leads as a CEO, VP or equivalent senior executive of a company. Located just outside the Adirondack Park in Potsdam, N.Y., Clarkson is a nationally recognized research university for undergraduates with select graduate programs in signature areas of academic excellence directed toward the world’s pressing issues. Through 50 rigorous programs of study in engineering, business, arts, sciences and health sciences, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo, and connect discovery and engineering innovation with enterprise.

[News directors and editors: For more information, contact Michael P. Griffin, director of News & Digital Content Services, at 315-268-6716 or mgriffin@clarkson.edu.]

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