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Clarkson Unveils New Web Site
There’s something different about the Clarkson University Web page. It’s crisper. More colorful. And harder-working.
After months of design and testing, the University’s new and improved cyberlink to the world made its debut last week. The Web is one of the primary marketing tools of the University.
“The new Web site is not only important to our campus community of students, faculty and staff,” says Chris Ritter, director of University Marketing, “but it is also a powerful and effective tool for reaching prospective students, alumni and corporate audiences. Our new site gives us the opportunity to represent Clarkson’s strengths well.”
The Web site, located at http://www.clarkson.edu, was designed to be fresh, engaging and interactive. It portrays a professional, unified and focused image of all facets of Clarkson.
The World Wide Web has become the vehicle of choice for high-school students, with 83 percent visiting college sites as they search for a place to spend the next four years. Many of those students regard such Web browsing as an initial college visit. So it makes sense to have a site that first attracts the potential student’s eye, which in turn draws them in to learn more about the college. In addition, college Web sites have grown in importance in communicating with students, alumni, employers and foundations.
The new site is audience-oriented and intuitive to navigate. A roll of the mouse to the menu on the left-hand side of the front page reveals the kind of information users will find with a click of a button. By dragging the mouse down, users can then choose their own menu. Most of the new pages feature Clarkson students at work and at play, part of the University’s student-centered, team-oriented focus.
New to the site is a “Visitors Center,” which gives new visitors to the Clarkson community everything they initially need to know. On the right side of the page, campus news and information scrolls up the screen. Moving the cursor on to a story brings it to a halt and further information can be found by clicking on the text.
“Before launch, we market-tested the new Web site with alumni and prospective students and it did quite well,” says Ritter. The new site outscored the old Clarkson site and another college site significantly.
More than six out of ten alumni respondents reported they like the Web site “very much.” In fact, the appearance rating for the “new” Web site was significantly higher than the old site and another college Web site.
Prospective students thought the new Web site had a nice layout, provided valuable information and was attractive and eye-catching. The new site also scored high on ease of use.
The new pages are the work of a Web team, made up of students and Marketing Communications and Campus Information Systems (CIS) staff. The team was responsible for crafting the overall image and concept of the site, and implementing it. They’ll also work closely with University faculty and staff as other pages begin to sport the new look.
MBA student Scott Orlinski ’99,’00, leads the student members of the Web team: Matt Cristantello,
Tyson Martin, Joe MacDonald, David Blado, Scott Comstock, Leigh Gmora, Todd Bullivant, Eric Glose, Brian Seymour, Tom Badera and Chris Barr. December graduates Anthony Tornatore, Clif Maloney and Bill Hart also worked on the site.
Staff members on the Web team are Director of University Marketing Chris Ritter, University Designer Rick Austin, University Editor Steve Hopkins, Director of News Services Michael P. Griffin, University Photographer Tom Watson, Acting Team Leader for Systems and Networking Charles Cameron, System and Networks Engineer Rob Porter, and Director of Computer Services Louie Miller.
Students are welcome to e-mail email@example.com with any questions or comments about the University’s new Web presence.