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B.S. in Innovation and Entrepreneurship

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This major is designed to leverage existing strengths in Innovation and Entrepreneurship by offering students a cross-disciplinary, flexible major that provides students with the knowledge and skills to:
    • Develop and manage the innovation process;
    • Plan and commercialize innovations;
    • Evaluate and manage innovation opportunities;
    • Participate in and manage ideation and the new product development process;
    • Understand the legal and policy issues associated with new ventures; and
    • Stimulate and manage the creation of new business enterprises both within and existing
       corporate structure and as start-up enterprises.

Toward this end, students are required to have fundamental knowledge of the creative process, market analysis and research, consumer behavior, commercialization and organizational design. Students may then also choose to deepen their knowledge by further study in negotiations, e-business, venture finance, management of technology and project management.

Students earning a degree in Innovation and Entrepreneurship must complete the Clarkson Common Experience and complete 120 credits including the following: 33 credits of Clarkson Common Experience requirements (including the Clarkson Seminar, two mathematics courses {calculus and statistics}, two science courses {one of which must include a lab}, five knowledge area courses, and a technology course); 42 credits of foundation coursework in business; 30 credits of specialized business courses to satisfy the major requirements; and 15 credit hours of electives. Since 50% of coursework must be taken outside the School of Business (no more than 3 economics and 2 statistics courses can count as non-business courses), most of the electives, depending on courses chosen for the Clarkson Common Experience, will need to be taken in other schools within Clarkson University.

Required courses include:
EC370 Economics of Innovation   MK436 Creativity, Innovation and New Product Development
SB322 Designing and Leading Innovative     Innovation and New Products
  Ventures   SB437 Commercializing Innovation
MK321 Consumer and Buyer Behavior   SB440 Innovation and Entrepreneurship
MK332 Marketing Research     Strategy
         
Students choose three Professional Electives:
SB305 Cost Management   FN455 Venture Capital and Private Equity
LW471 Law and Society II   MK431 Supply Chain Distribution Channels
OM476 Management of Technology   AC407 Taxation of Business Entities
OM480 Project Management   ES305 Virtual Tools in Engineering Design
         
         
         

The following would be the typical Third- and Fourth-Year Plan. There is enough flexibility so that students studying abroad during the third year should still be able to complete the degree requirements.

JUNIOR YEAR
First Semester Second Semester
Course Title
Cr. Hrs.
Course Title
Cr. Hrs.
MK321 Consumer and Buyer Behavior
3
MK332 Marketing Research
3
EC370 Economics of Innovation
3
SB322 Designing & Leading Innovative Ventures (or OS352)
3
OS352 Strategic Human Resource Management (or SB322)
3
  Professional Elective
3
FN361 Financial Management I
3
  Non-Business Elective: Clarkson Common Experience Knowledge Area requirement
3
  Non-Business Elective
3
  Free or Non-Business Elective
3
   
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15
 
15
         
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SENIOR YEAR
First Semester Second Semester
Course Title
Cr. Hrs.
Course Title
Cr. Hrs.
MK436 Creativity, Innovation and New Product Development
3
SB437 Commercializing Innovation
3
  Professional Elective
3
SB440 Innovation and Entrepreneurship Strategy
3
  Non-Business Elective: Clarkson Common Experience Knowledge Area requirement
3
OS432 Organizational Policy and Strategy
3
  Free or Non-Business Elective
3
Non-Business Elective: Clarkson Common Experience Knowledge Area requirement
3
  Non-Business Elective
3
  Professional Elective
3
 
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15
 
15
Knight