Innovation & New Venture Management Certificate
The global economic landscape continues to evolve, and effective managers need to have the skills to anticipate, develop and implement new products and new business models to be successful.
This certificate develops professionals who can understand the development and management of innovation in terms of both market-driven and technology-driven new products. Students have the opportunity to learn to research the needs and wants of end-users for innovation, and to understand the role of information technology in innovative business models that are emerging in the new digital economy.
Students also have the option of focusing on the management of change that is so integrally linked with innovation in organizations. You can also learn financial tools required for successful commercialization of innovation and for the development of a new venture that manages it.
MK689 - New Product Marketing
OM 676 - Developing and Managing Technology
SB613 - Entrepreneurship and New Venture Creation